Unique designs for Europe and America possible
From the GR Corolla to TRD-badged large SUVs, Toyota has several new models for all kinds of enthusiasts, be it those who enjoy track days or adventure junkies who prefer off-roading. However, there are a few cheaper Toyotas that still give off the dependable-but-entirely-unremarkable vibe many still associate with the brand. One such Toyota is the Corolla Cross, the smallest Toyota crossover in America. Based on comments by a Toyota exec, this model’s bland design is hurting sales in certain markets. He strongly hinted at the need for a more exciting future design, as well as a look unique to major markets, to drive more interest in the Honda HR-V rival.
Bland Design Blamed For Flagging Corolla Cross Sales
Toyota
In Europe, sales of the Corolla Cross were down by 14% across the first four months of 2025, whereas the more evocative C-HR (not currently sold in the USA) saw sales rise by 9.6% over the same period, relative to 2024.
“We don’t have the perfect Corolla Cross for Europe, in the sense it’s a global model,” said Andrea Carlucci, head of product strategy and marketing at Toyota Europe, when speaking with Auto News. “If we bring more European zest, sales will be up.”
He specifically suggested that designing a single model to cater to both Japanese and American tastes has come at the expense of what Europeans want. The next Corolla Cross, then, could get unique designs for Europe and the USA. It wouldn’t be the first time a major model gets a unique design for these two regions – Honda already sells a Euro HR-V that looks completely different to the American one.
To address the crossover’s lack of personality, a new GR Sport trim was recently introduced for Europe. Around the same time, the US-spec Corolla Cross got a more aggressive design, but it’s still not as interesting as a Hyundai Kona or Chevrolet Trailblazer.
Carlucci’s comments suggest that the next Corolla Cross will receive a much sportier design, and as we’ve seen recently with the Prius, Toyota has the ability to quickly transform a nameplate from bland to glam.
More Power Would Be Welcome, Too
In America, the current Corolla Cross has a 169-horsepower engine. Paired with a CVT, acceleration is both languid and boomy. Take the Mazda CX-30, for example; its base model makes 191 hp, and the conventional six-speed automatic also makes for a sportier driving experience.
Then again, Americans don’t seem to be as sensitive to the Corolla Cross’s ordinary look. In the first quarter of 2025, sales of Toyota’s smallest SUV in this market were up by 45.2% relative to 2024. The popularity of the 196-hp hybrid helps, too – it’s one of the most efficient crossovers around, and isn’t as slow as the base model.
But Toyota has clearly not yet unlocked the potential of the Corolla Cross. If the next gen could mix a Prius-like makeover with hybrid-only powertrains (as the 2026 RAV4 has done), it could become yet another best-seller for the company.
We don’t expect to see the second-gen Corolla Cross before 2027.
