Kia Bucks The Trend By Introducing A Cheaper Seltos

Kia Bucking the Trend as Prices Climb Elsewhere

Automakers usually mark the arrival of a new model year with a predictable price hike. Whether it’s due to updated features, rising production costs, or now, even geopolitics, such as new tariffs on imported materials or components, most new cars cost more each year. A 1% to 3% increase is often considered standard fare.
That’s why the 2026 Kia Seltos stands out: instead of climbing across the board, it now offers a new, cheaper way into the lineup. A new entry-level Seltos LX FWD has been introduced, carrying a starting MSRP of $23,690, or $1,000 less than last year’s base model. And while the rest of the trims do see slight bumps, they’re modest $200 increases that fall well below the typical range.

Of note, the X-Line AWD trim has been removed for the 2026 model year. Plus, the prices mentioned here don’t include the untouched $1,395 destination charge.

The price shift comes down to a key change in drivetrain strategy. Last year, all-wheel drive was standard in the base model. But this year, if you’re in the market for a Seltos and you don’t need an all-paw SUV and all the laundry list checked, then you have a cheaper choice.

What You Get with the 2026 Seltos

In terms of powertrains, the Seltos lineup carries over largely unchanged. The base engine remains a 2.0-liter naturally aspirated four-cylinder, making 147 horsepower, paired to a CVT. Those who want more punch can look to the SX AWD, which continues to feature a 1.6-liter turbocharged four-pot that produces 190 horsepower and 195 lb-ft of torque, mated to an 8-speed automatic.

Kia continues to cram the Seltos with technology and interior features, especially at the higher trims. All Seltos models get standard wireless Apple CarPlay and Android Auto, while S, EX, and SX trims are equipped with a 10.25-inch touchscreen navigation system. Dual 10.25-inch panoramic displays are available on EX and SX, along with a wireless charging pad. The top-spec SX model also gets a premium Bose audio system with mood lighting, smart power liftgate, and optional Digital Key access.

Safety is comprehensive across the lineup. Even the base trims include Forward Collision-Avoidance Assist, Lane Keeping Assist, and Driver Attention Warning. Higher trims add blind-spot warning, cross-traffic alert, Highway Driving Assist, and adaptive cruise control.

Headed to Dealers Soon

Beyond the introduction of a new base offering and a fresh set of gloss black 17-inch wheels included in the EX Sunroof Package, there are no major design or engineering changes. That said, the introduction of FWD variants could also bring slight fuel economy gains, though no official EPA ratings have been released yet. Kia hasn’t confirmed any hybrid option either, despite speculation.

The 2026 Kia Seltos is expected to arrive at dealerships soon, offering buyers a rare win in a market where prices rarely move in the right direction.