Good News! The Most Badass Bronco Is More Affordable
Ford is always quick to announce incentives just when it looks like automakers can’t afford to take any more hits, and now it’s about to make its most hardcore off-roader even cheaper. According to Bronco Nation, the Blue Oval is readying adjusted pricing for six variants of the Bronco, but not all of it is good news. While the particularly off-road-focused models at the top of the tree will get trimmed MSRPs, and the Raptor shaves more than $10,000 off, lower-hanging fruit is about to become a little harder to reach. Worse still, the increases also impact color and other options. But we’re being dramatic; the increases, for the most part, are minor.
$1,000 Increases Are Not Too Bitter A Pill To Swallow
Dave McQuilling/AutoBlog
As noted in the report, the 2025 Bronco arrived without any increases over the 2024 version, so these increases come with improvements. The smallest increase is for the Badlands Two Door, which now starts $290 higher at $50,095. The biggest increases come to both versions of the base Bronco, at $1,000, but most trims are unchanged or cheaper, with the kicker being that the Raptor is more than 10 grand cheaper, sneaking in under $80,000. In addition, the Badlands trim now has equal pricing between two- and four-door options. However, the prices you see mentioned above and below exclude a new destination charge, which has increased by a C-note and is now $1,995.
|
MY2025 Bronco Trim |
2024 Pricing |
2025 Pricing |
Difference |
|
Base 2-Dr |
$37,995 |
$38,995 |
+$1,000 |
|
Base 4-Dr |
$37,995 |
$38,995 |
+$1,000 |
|
Badlands 2-Dr |
$50,095 |
$50,385 |
+$290 |
|
Badlands 4-Dr |
$51,385 |
$50,385 |
-$1,000 |
|
Stroppe Edition 2-Dr |
$75,635 |
$75,635 |
– |
|
Big Bend 4-Dr |
$40,370 |
$41,220 |
+$850 |
|
Heritage Edition 4-Dr |
$49,475 |
$49,475 |
– |
|
Outer Banks 4-Dr |
$47,940 |
$47,940 |
– |
|
Raptor 4-Dr |
$90,035 |
$79,995 |
-$10,040 |
|
Destination Charge |
$1,895 |
$1,995 |
+$100 |
Some Options Will Now Cost You More
Ford
This might not necessarily be a big increase, but it’s a big change: the 10-speed automatic, which is optional on some trims, will cost $300 more ($1,795 for 2025). Velocity Blue, Marsh Gray, and Desert Sand optional paints go up a hundred bucks to $395 for 2025, too, but that’s it. Bronco Nation reports that the MSRP changes “went into effect on June 2,” but don’t take their word for it, nor ours: the 2025 Ford Bronco configurator already reflects the updates. Sadly, more mainstream models in the Ford lineup have seen increases, but who knows? If Ford stays true to form, we may see more incentives in the next quarter, which is almost upon us.
